So, you have installed WordPress and What Next?? This is the common question goes through in the minds of new bloggers. You have many things to do, from customizing your themes, plugins etc. I will share some essential things needed to be done after installing WordPress. Here you go,
WordPress Essential Settings
When you install WordPress, you will get default settings. You have to configure and customize it before Google index your webpage. These are some essential for your website/blog.
- Delete all the sample posts and pages
- Change the Permalink Structure in Settings – Change Default to Post name
- Adjust your Time Zone
- Delete unwanted Themes and Plugins
- Activate Akismet – For Filtering Spam Comment
- Give your blog Title and Tag line from Appearance
- Create Categories for Your Site
- Install a Security Plugin like Clef for WordPress and Cache Plugin like Wp3 Total Cache or Super Cache for minimizing your site loading speed.
SEO Plugin for your Website
SEO – Search Engine Optimization is a technique to increase the amount of visitors to your website from a free, natural search results from search engines. Such as Google, Yahoo and Bing.
With the help of SEO, you can make your site better in search engine results page (SERP) and for the people. From finding the better keywords and phrase, your site will get more visibility in the index of search engines.
Which Plugin to Use?
There are many SEO plugins are made for WordPress. But, the best free SEO plugin is “WordPress SEO by Yoast”. It’s loaded with many features and easy to configure. You can add Meta value for home page, post page, categories and Create sitemap, Edit robot.txt and control the indexing of your website. If you are already using any other SEO plugin, I recommened you to try this and it’s one the best.
Google Webmaster Tools
Google webmaster is a free service offered by Google. It has tools and resources which helps to monitor website performance in Google index.
You can check for errors in your site, crawl & Index status, view search terms lead to your page, total number of clicks, site backlinks and more.
It’s a must for all users who have website and great tool to know more about your site.
Social Media Marketing
Social media is always been a great way in marketing and promoting business, products and Websites. Facebook has nearly 1.39 billion active users, followed by Twitter and other social media sites. It’s the best way to grow your business online by sharing and communicating with the other users.
Branding your Business
Always create a separate account for your website or company. Create your brand in Facebook, Twitter, Google Plus etc.. Make use of social sites and share your content in a way which attracts visitors to your site. Also, design professional logo and cover image for the social media sites.
Google Analytics is another important tool for your website. It is the most powerful tool to monitor and analyze traffic on your website. It gives huge amount of information about who is visiting your site, how they get into your site and from which place they are and what device they are using. These demographics help business to find target audience.
Some important information you can get using it:
Visitors Location – It will he helpful for you to know for targeting specific audience.
How the visitors found your site– Like from which website they reached or search engines.
What keyword they used which led to your site– It’ll be useful for you to know which keywords people searching for to get to your site.
So, I hope I showed you some important things for your WordPress blog and website. If there’s anything needed to be on list, do comment and share your thoughts on my post.